CRM Associate
Fanatics Betting & Gaming · Jersey City, NJ, United States; New York, NY, United States; Philadelphia, PA, United States
About Us Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally. About the Team Launched in 2021, Fanatics Betting and Gaming is the online and retail sports betting subsidiary of Fanatics, a global digital sports platform. The Fanatics Sportsbook is available to 95% of the addressable online sports bettor market in the U.S. Fanatics Casino is currently available online in Michigan, New Jersey, Pennsylvania and West Virginia. Fanatics Betting and Gaming operates twenty-two retail sports betting locations, including the only sportsbook inside an NFL stadium at Northwest Stadium. Fanatics Betting and Gaming is headquartered in New York with offices in Denver, Leeds and Dublin. Overview Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with the Fanatics App positioned as the front door to fandom. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We're building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We're a team that values collaboration, creativity, and the power of sport to unite people worldwide. The Fanatics Ecosystem CRM team owns lifecycle and campaign communications across the Fanatics App and Fanatics ONE, our loyalty program, spanning push, in-app messaging, inbox and email. We’re seeking a CRM Operations Associate to support CRM campaign execution and QA, audience segmentation, calendar upkeep, and recurring reporting and analytical insights. This role will report into CRM leadership. The ideal candidate has basic email and push marketing knowledge and a strong operational mindset, and will build skills in developing data-driven, segment-based customer marketing strategies. This role blends hands-on execution with continuous process improvement and reporting rigor. Responsibilities Campaign, Calendar & Reporting Operations Support the creation, execution, and monitoring of marketing and promotional campaigns across the Fanatics ONE loyalty program and Fanatics App. Collaborate with Loyalty, Marketing, Commercial, and Legal to ensure campaigns are operationalized correctly end to end. Assist in briefing and QA'ing creative assets tied to campaigns, including dynamic and personalized content. Troubleshoot operational issues and support launch adjustments to protect the customer experience. Maintain loyalty campaign calendar in partnership with the GTM teams and other CRM channels. Build ad hoc reports and data pulls for the CRM team. Segmentation & Audience Management Develop CRM campaign audience criteria — including segmentation and dynamic content targeting — in collaboratio